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Brendon Holder's avatar

legendary linkup!

Martha Adams's avatar

Ezra you are so funny and such a good interviewer, reading every single one of these is a right laugh. I'm cackling away at all the dark academia and booktok jokes. There are so many things while I read where I think *I need to write about this in the comment* and when I get here, there are so many points I wanted to make they've all disappeared from my brain? I think I need to start bringing a notebook to your pieces lol. Being a book snob is something I grapple w on a daily basis too - sometimes I'm like this needs to go it is not fair and other times I think.... this is my saving grace, I am an impeccable tastemaker, I will not let go of this viewpoint. It is a conflicted existence 😉

Loved all the book marketing comments, especially because writing about books is just my hobby so it feels like such a window into a world I just skirt around the outside of. The multidisciplinary expectation on writers to also be marketers is crippling and stupid. Publishing houses have got to move away from BookTok & trad media and wake up to all the book shit that is happening on Substack (for example) because it is a gold mine here? Marketing a book should not be THIS hard. I think its safe to say Charli has changed everybody's brain chemistry when it comes to marketing.

To Grace's point that the books that do well on BookTok also do well on Substack - I am actually not sure I agree. There is always cross over, there are people from BookTok here, there will always be books that puncture the consciousness no matter the platform (eg all fours lol I could not escape all summer) but I think there is a marginally bigger appetite here for 'backlist' and generally anything that isn't things published that year. Imo there is a tad less urgency on here, due to the ecosystem of the site, slightly more thoughtfulness about it all, and I think it produces a different result in the books that end up circulating (if any circulate at all? it all feels very individual in my corner). Maybe I am looking at it w rose tinted glasses bc I am here and not on booktok but when I was trying to figure out where to start talking about books, I thought I do not have the right stamina or surface level takes/absence of criticism for booktok. (marginal slander). Idk if others on substack would agree - I'd be interested to know if they do.

Loved all the Q's you asked about Grace's experience w book criticism and how much agency she is able to have over the books she reviews! Fascinating. Seething w envy at Grace's unbelievably early galley of The Deserters because I have been told I can have it but I have to wait a month or two :'( Patience, this time, is not a virtue.

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